Whether you are a fresher or experienced in marketing side you should know about marketing funnel. Its uses and in particular its impacts on the campaigns that you run. In this blog you will get to know about what this marketing funnel is and the different stages of this funnel.
What is a funnel?
Funnels are a great way for businesses to identify their current customers and potential customers. They are also a way for companies to map out the process of how they are converting their prospects into paying customers.
Let’s talk about the three stages of a full funnel.
Awareness is the first stage of the full marketing funnel. It is an important stage as it sets a foundation for how a potential customer will see your product or service. In this stage, you want to make sure that you are getting as much coverage as possible from all different kinds of channels.
In order to be successful in this stage, you need to identify who your target audience is and what they care about most. You also need to find out where your target audience hangs out and what channels they use the most.
At this point, we bring the brand in front of our potential customers.
In the consideration stage, people who already know you would be looking for more details about you and your products. For example, if you are a food company, this would be the place where you might talk about ingredients or cooking tips. If you are an airline carrier, this is where people might want to know more about your prices and destinations.
The consideration stage is also known as the second part of the full marketing funnel because it is where people who have already shown some interest in what they’ve seen on your website or social media channels will go to find out more.
Marketers can use automated email campaigns to send prospects more information about products and offers while continuing to nurture them with targeted content, case studies, free trials, and other resources.
The conversion stage is the last part of the marketing funnel, where potential customers are converted into actual customers. This stage is about encouraging the customer to complete a desired action such as buying a product or service from your company.
There is always more than one way of encouraging someone to convert, but some of the most common ones include: remarketing for website conversions, discounts, special offers and a lot more.
So now you know the “funnel” that everyone in marketing keep talking about in their discussions.