Today, let’s talk about what are Google Search Ads and if you should use them for promoting your brand. We have created a video explanation of everything associated with Google search ads as well (See below):
But for those of you who love to read, here is a written explanation of what Google Search Ads are and why you should use them. So here goes:
What are search ads?
As evident from its name, these are text-based ads that show up whenever you are searching from anything on Google. These are triggered by “Keywords” and help brands show their products or services whenever someone is searching for them.
Why should you use them?
Remember when we talked about marketing funnels? We discussed that people go through a set of stages before actually going towards a purchase or form submission associated with a brand. So how would it be if you could target people who are actively researching for your category of business or for your competitors? Pretty cool right? That’s exactly what you can do when it comes to search ads. Utilizing one of the many brilliant strategies associated with these ads, you can reach potential consumers during their journey of finding a solution to their problems.
Do they really work?
We have used search ads for a series of clients in multiple countries around the world ranging from insurance providers to other service providers and even our own agency. The result? We always tend to get much better-quality leads through search ads as opposed to other forms of advertising? Why so? Well because these are already half-cooked leads. These are people who are already looking for a product and you just need to make sure that you are present during their journey. So, for the service industry, Google Search Ads does wonders.
So, there you have it, a simple explanation about what these ads are and why you should use them.