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Rel estate lead generation Dubai is very competitive. With more than 6,400 active ads for real estate in Dubai on Meta, its one of the most competitive fields right now. Similarly, there are hundreds of ads on Google that are active as well promoting multiple listings. Today, let’s talk about how you can generate quality leads for your real estate business in Dubai with the power of digital – based on our experience of working with multiple clients in this industry.
Meta Ads for Lead Generation
Facebook and Instagram are the biggest avenues available for getting the right kind of leads for your real estate business. Here is how you can get leads:
Ad Types
There are two main ad categories that you can use – Lead generation via instant forms or lead generation via website conversions. The former usually has a higher volume and a lower CPL but the latter is able to get you even better quality of leads.
If opting for instant forms, choose to add a few qualifiers in your forms so that you are not flooded with garbage leads in the process.
If opting for website conversions, ensure that you have Conversions API (CAPI) set in place on your website because that would enable you to get better results at a lower cost.
Ad Formats
For some properties, static ads work better while for others reels work better. For your real estate lead generation Dubai, you will have to test out multiple variations to find out what works best for you.
Reels usually perform better for Real Estate because there is a lot of information that you want to put in the ad and when using a video asset, all the text that you have put in, is ignored.
So, keep a mix of static ads and reels in your campaign to get the best kind of results.
Google Ads for Lead Generation
Google is slightly expensive but if done right, it could be the best thing for your real estate lead generation Dubai campaign. Here is what you need to keep in mind when running a campaign on Google:
Campaign Type
Search Ads or PPC as many people know it is the best ad type for lead generation. Why? Because then you are targeting people who are actively searching for what you are selling. These people are already half converted because they are in the market for your product. You just need to identify how to target them using the right keywords, landing page, and ads.
Conversion Tracking
Ensure that you have set up conversion tracking the right way in your ad account, because this is the crux of your entire campaign. If you are not marking conversions in the ad account, then your campaign will only get optimized on clicks – yes, clicks are good in the beginning, but understand that if you don’t target people who are likely to fill out your lead form on the website after clicking on the ad, then your campaign will not be able to deliver quality results.
Bonus Tips & Insights for Real Estate Lead Generation Dubai
Here are some industry secrets that can help you improve your campaigns over time:
- CRM Integration: Ensure that you have a CRM connected with your ad accounts and that you are marking the lead quality in your CRM. When you do this, it sends the data back to the ad account telling it what kind of people you are looking for. In the absence of a CRM, your lead generation campaign will suffer over time.
- Fresh Accounts: If you are running ads on a fresh account that has never advertised in the past, chances are that your lead cost is going to be very high in the beginning, so keep a buffer in your budget when planning your campaign.
- Basic Reels: Sometimes, you don’t have to spend a lot of time on shooting and editing videos – instead you can focus on creating basic reels out of static images.
So, there you have it, here is how you can make your real estate lead generation Dubai campaign stand out and get amazing results.
Looking for someone who can help you with real estate digital marketing? We can help you with lead generation and a lot more.
