Helping
Digitt+
Helping a Digital Financial Services provider get results on its mobile wallet’s waitlist.
The
Challenge
How can a mobile wallet get thousands of users and substantial registrations for its pilot waitlist?
Digitt+ wanted to launch a pilot campaign to get thousands of users and a substantial number of registrations via their website from both urban and rural audiences. Getting them on board was a challenge.
How do we use digital marketing avenues to reach this audience at a sustainable cost in a time span of less than 60 days?
The
Solution
Harnessing the power of building anticipation and efficient advertising.
We started off by creating a responsive website for the brand with a countdown for the waitlist. This was followed by a countdown ad on social media.
We opened the waitlist in 3 rounds, with each round, we coupled the micro-launch with a paid media campaign that comprised urban and rural ads on Facebook, Instagram, Google Search, and YouTube.
The
Result
Overachieved the result in a shorter duration.
We achieved the targets in a much shorter timeframe than was anticipated and at 40% of the projected cost. The brand still continued to receive a large number of queries regarding the next waitlist and was able to achieve Rs. 100 Million + Throughput once the targeted users registered on the app.
Our
Work
Your Brand can Be Next
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Hysab Kytab
Shugah
