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Using Facebook for Real Estate Leads Dubai

Real estate leads Dubai can be tricky. With more than 5,000 to 6,000 ads running at the same time on Facebook and Instagram, this has become a very competitive area for all real estate agents and brokers. Let’s dive in and talk about how you can set up your Facebook campaign for real estate leads in Dubai for success.

Real Estate Leads For New Ad Accounts

If you are setting up lead ads for your real estate company for the first time, be ready for some troublesome results in the beginning. This is because your ad account is fresh and does not have enough data to understand what type of people can be considered as leads for you.

This can sound a bit discouraging but then again, there are workarounds that you can put in place to ensure that your results stay intact from the beginning.

Targeted Campaigns

Start your campaigns off with a targeted campaign instead of running a broad campaign. This way you will be training the algorithm to understand what your audience looks like and who is likely to fill out contact forms.

Multiple Ad Formats For Real Estate Leads

In the beginning, have multiple ads placed in the same ad set to find out which ones are resonating with your audience. This could include a static, a reel, a carousel, and if possible a UGC-style video that resonates with your audience.

Close Attention to Lead Costs

In this phase, however, keep a close eye on the costs associated with your ad including the cost per lead, CPM, and CPC. A higher CPM means that it is more expensive to reach this audience, but if it is able to get you a lead at a reasonable cost, then that is all that matters.

Maintaining A Low Cost for Real Estate Leads in Dubai

Based on our experience, if you are running ads in Dubai for real estate, the cost per lead could vary from anywhere between AED. 40 per lead to AED. 350 per lead depending on a variety of factors. Some of these include:

Seasonality

Some months are typically more expensive due to active campaigns from multiple advertisers at the same time. In such cases, if you have an aged ad account with a strong history, your cost per lead would increase too but in an acceptable range. For newer ad accounts, this results in higher lead costs.

Impact of Creatives and Real Estate Leads

In 2024, creative targeting has become the primary aspect when it comes to ad targeting instead of the historical usage of interests and behaviors, etc. Meta, basically wants you to run campaigns with a broad level targeting, and let its AI handle the rest of the process for you. However, the creative you use has a huge impact on who your ad is shown to.

In many cases, a straightforward ad is the best thing to do. Keeping it simple for both, the algorithm and the potential customer.

Why Choose Forward Digital Consultancy for your Real Estate Marketing Needs?

We have been working with multiple real estate brokers including Tesla Properties, Gold Dust Properties, and more for real estate lead generation services, and we have been getting amazing results with a high ratio of qualified leads.