Blog

09
Jul

Producing Engaging Content for Social Media

No Tags | Social Media | No Comments on Producing Engaging Content for Social Media

You don’t always have to keep on talking about what you sell to your audience, this will only bore them and ultimately stray them away from your page overall and in extreme worst case scenarios (A.K.A. A Nightmare) – it can also result in people “unliking” your page or hide your posts. So, what can […]

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22
Jun

How We Reduced Engagement Cost by 150%

No Tags | digital | No Comments on How We Reduced Engagement Cost by 150%

At this point in time, understanding how you can reduce the cost for advertising is the need of the hour, and this is exactly what we tend to advocate in this blog post giving a real life example from one of our clients based in UAE (Which is a very competitive market in terms of […]

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09
Jan

Some Do’s and Don’ts of Interacting with customers on Social Media

No Tags | Uncategorized | No Comments on Some Do’s and Don’ts of Interacting with customers on Social Media

THIS WILL HELP YOU IN IMPROVING YOUR SOCIAL MEDIA EFFORTS Gone are the days when social media wasn’t considered an important tool by brands and agencies in Pakistan, but instead they relied on newspapers, TV, Radio, Outdoor and word of mouth only. In today’s age, Social media marketing has become a necessity and is one […]

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10
Sep

Competitor Advertising – Keep an Eye on it!

| digital | No Comments on Competitor Advertising – Keep an Eye on it!

Ever wondered what posts your competitor is promoting on his Facebook page and didn’t want to use an external paid tool to find it out? Well, Facebook launched a new feature some time back which allows you to look at your competitor advertising and its awesome. Why? Let’s look at how you do it first: […]

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21
Feb

Storytelling and Your Brand

· | Social Media | No Comments on Storytelling and Your Brand

Storytelling has been an essential part of advertising since a very long time and as a full service digital agency we try our best to give out things that can help you develop your brand even further – so today we are going to be talking about storytelling in digital marketing and how you can […]

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22
Oct

Facebook Stories for Pages

· · | Social Media | No Comments on Facebook Stories for Pages

Since some time, there has been some chatter on the web regarding Facebook stories for pages. This new features is said to work the same way as the stories on your individual profile, however here brands will now be able to create short lived content officially, similar to Instagram and Snapchat. Being a digital marketing […]

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19
Sep

Content Creation and Distribution

No Tags | digital | 1 Comment on Content Creation and Distribution

“Content is King” is one notion that we have all heard in our lifetimes over and over again as marketers, but how do you create and distribute content? Yes, distribution is as important as creating content and that is something that many marketers forget to give equal importance to. This piece tries to focus on […]

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26
Aug

Facebook Ads Basics

· · | Social Media | No Comments on Facebook Ads Basics

In our previous blog post about a hypothetical Digital Marketing Agency and why you need one to run Facebook ads for your brand, we mentioned that next time we will talk about a few Facebook Ads basics. So this time let’s go over what you can do to run a Facebook ad on your own. Here goes! […]

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22
Aug

Why do you need a digital agency for Facebook Ads?

· · · | Social Media | No Comments on Why do you need a digital agency for Facebook Ads?

Facebook Ads sound simple to many people and thanks to the constant reminders from Facebook about which post to promote and the likely audience you can “reach” after “boosting” a post it seems almost as easy as ABC. After all there are many agencies that charge an arm and a leg for placing your ads on […]

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17
Apr

Digital Experiments by FDC – Experiment 1 – Content Sharing by Friends and Family

· | Experiments | 1 Comment on Digital Experiments by FDC – Experiment 1 – Content Sharing by Friends and Family

Forward Digital Consultancy in association with Blog Coverage has started conducting a series of digital experiments for content creation and content distribution so that we can know more about what works and what doesn’t in a Pakistan audience. Here is the first experiment from this series focusing on Content Distribution. Experiment Details There is a notion among […]

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