How do we make magic happen with our ads? This will give you a clear picture.
Research
Which platforms would your customer be active on? What interests do they have? And how can we use this data and translate it into meaningful targeting. This is our starting point.
Strategy
We start with the funnel, create an execution strategy which would take potential customers from awareness to conversion using digital ads.
Planning
We then look at how much we would be spending on each phase of the consumer journey and the potential timelines of each phase.
Experiment
Once we are set with the strategy and plans, we then move towards putting our ideas to test by experimenting with multiple audiences, platforms and creatives.