Hysab Kytab wanted to leverage the power of digital marketing to increase its downloads and retention, but the problem was how?
Hysab Kytab had a good user experience and the people who were already using it, were hooked on the application but the growth was slow.
By testing multiple categories of content including animations and videos on multiple platforms and using Facebook, Instagram and Google, we devised a strategy that would breathe growth into the platform.
Over the period, we worked with the brand team on creating a stronger communication strategy across all platforms.
This resulted in generating 500K+ downloads for the app in a short span of time with a high retention ratio.
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