The Challenge

How can bring new users to this mobile app and retain them for a long duration?

‍Hysab Kytab wanted to leverage the power of digital marketing to increase its downloads and retention, but the problem was how?

Hysab Kytab had a good user experience and the people who were already using it, were hooked on the application but the growth was slow.

The Solution

A mix of social media and digital advertising

By testing multiple categories of content including animations and videos on multiple platforms and using Facebook, Instagram and Google, we devised a strategy that would breathe growth into the platform.

The Result

500K+ Downloads

Over the period, we worked with the brand team on creating a stronger communication strategy across all platforms.

This resulted in generating 500K+ downloads for the app in a short span of time with a high retention ratio.