How can bring new users to this mobile app and retain them for a long duration?
Hysab Kytab wanted to leverage the power of digital marketing to increase its downloads and retention, but the problem was how?
Hysab Kytab had a good user experience and the people who were already using it, were hooked on the application but the growth was slow.
A mix of social media and digital advertising
By testing multiple categories of content including animations and videos on multiple platforms and using Facebook, Instagram and Google, we devised a strategy that would breathe growth into the platform.
Over the period, we worked with the brand team on creating a stronger communication strategy across all platforms.
This resulted in generating 500K+ downloads for the app in a short span of time with a high retention ratio.