Helping Petra Ride
Petra Ride from Jordan wanted to focus on bringing its name back in front of the Jordanian people, in the middle of intense competition.
The
Challenge
How do we help this ride-hailing app break through the clutter and increase its user base?
Petra Ride is a Jordan born ride-hailing application which was starting to loose its appeal in front of its potential customers due to other international players and non-registered local competitors in the industry.
How do we help them reach the right audience to increase its customer-base and bring it in front of everyone?
The
Solution
An intensive digital advertising campaign
Leveraging the power of Google and Meta, we proposed a strong media strategy divided into multiple phases to hook, engage and convert a cold audience into actual customers.
The
Result
Thousands of New Customers
In a short span of time, we were able to reach millions of people in the country and had exposed them to one of our advertising based on targeting and where they were in the consumer journey.
This resulted in reducing the Cost Per Install (CPI) by more than 25% and a constant flow of first-time users on the app.
Our
Work
Your Brand can Be Next
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